Everyone competes for attention in today’s age of digital consumers. Only half of the 1,700 banner advertisements sent to the typical user each month are ever viewed. New identities sometimes get buried in a sea of competition in a saturated setting like the food and restaurant business.
Your hard effort in developing your restaurant ad will be for naught if you fail to amaze. Have you started planning your next food marketing campaign yet? You will need to be laser-focused on that goal whether you are releasing a new menu item, raising exposure for your newly opened restaurant, or trying to expand your internet audience.
Although it may appear easy, many businesses have lost their path in the name of standing out from the crowd. So, here are the 5 hacks to write the advertorial for a restaurant:
1. Strike a chord with your diners
Your restaurant ad has the ability to convey a powerful message to your customers. Similarly, TopAssignmentExperts provide immense help for online exams. Brands are similar to humans in that they each have their own personality and set of values.
What would your restaurant sound like if it were a person?
And what type of message do you want to send out?
Noise is not going to get anyone’s attention.
Campaigns with just emotional content outperform those with solely rational content by nearly two to one! In its Remove Labels This Ramadan campaign, Coca-Cola advocated for the elimination of societal discrimination. The universal message of Coca-Cola resonated with many viewers. It comes as no surprise that the ad resulted in a massive 51 percent increase in product usage.
Consider this when it comes to emotional content: What message do you want to deliver to your guests as a restaurant? Perhaps your establishment is working to reduce food waste.
Or how important it is to use organic ingredients? Birds of a feather are said to flock together. So do not be scared to let the world know how much your restaurant cares.
2. Visual storytelling will keep things intriguing
Nothing will irritate your customers more than seeing the same old concepts repeated by so many different businesses! In the perspective of your diners, changing up your ad with new photos may be refreshing. A picture is said to be worth a thousand words, and this may be true! When visuals are incorporated in the material, 55% of viewers remember it better. Consumers’ attention spans today are barely approximately 8 seconds.
As a result, it will be wise for you to use photographs to communicate the tale of your business. Showing rather than explaining is the key to visual storytelling. But there is one minor snag: not everyone is as creative as we wish they were.
Not everyone is born with the ability to tell a great tale. But it is OK! There are a number of tried-and-true narrative concepts that might help you along the way. You are exposed to storytelling every time you watch a movie.
Your food ad may convey a story whether it is on Facebook, Instagram, Pinterest, or YouTube.
In the end, it is all about nailing your restaurant’s vision and portrayal. You can follow TFTH experts on how to make visual storytelling interesting.
3. Play around with colours
Colours are not just for pleasure; when applied properly, they may influence consumer behavior as well. A pattern may be seen if you take a quick glance at different restaurant advertisements in your area.
Fast food advertisements tend to utilize brighter colours that reflect vitality, but luxury advertisements prefer to use darker hues that indicate authority and sleekness. Do not forget to create contrast when you are experimenting with colour. Using red writing on a blue backdrop, for example, is just going to make your diners’ eyes hurt.
Your customers want to learn more about what you have to offer, but if they cannot see past the garish colours, your advertisement has failed horribly. The importance of contrast cannot be overstated. If your dish includes light colours, a white background is usually not the best choice.
4. Do not pretend to be something you’re not
These claims are frequently utilized to lure today’s customers, who are more discriminating than ever when it comes to their food choices. Facts help to establish trustworthiness, which is highly important. In fact, 54% of users refuse to click on banner advertising because they are untrustworthy. Do not fall into the trap of misleading advertising in the hopes of luring consumers to your business.
Kellogg’s was accused of deceiving customers in 2010 by claiming that Rice Krispies had “immunity-boosting” qualities. The Federal Trade Commission then put a stop to the advertising. Make a distinction between presenting a tempting offer and claiming to be someone you are not.
Verify your sources before releasing something that might end up doing more damage than benefit to your restaurant. You can take help from EduWorldUSA, in this case.
5. Keep up with the latest food business trends
You might not be a social media aficionado or use half-dozen different communication platforms. And that is OK. Knowing what is popular among your customers, on the other hand, might offer you a limited window of opportunity to boost your sales.
Google Trends is a free tool that restaurant owners and marketers may use to track search trends based on keywords throughout the world or in specific locations. If you put “cookies” into Google Trends, for example, you will find that searches have increased every December for the previous 5 years, which coincides with the Christmas season.
There are several examples of businesses exploiting trends, but this one has to be our favorite. The Internet was so enthralled by solar eclipses that when one occurred in March 2015, Oreo turned the publicity around the natural occurrence into its best-ever sales month. We are talking about a 35% rise in sales in only one month. Hashtags are also a fantastic way for your restaurant to get popular.
Beyond focusing on increasing your social media followers for marketing objectives, rely on the establishment of social media hashtags to leave a lasting impact on your diners. These hashtags, when used correctly, may make their eating experiences more enjoyable.
Reach out to your target market and raise your restaurant’s profile.